Role(s):

Brand Manager — 2024 - present

Responsibilities:

• Lead cross-functional teams to execute integrated marketing campaigns, aligning strategy, creative, and production

• Craft clear and strategic SOWs and briefs, setting direction for teams to ensure timely project delivery

• Partner with clients to identify business goals, designing tailored strategies that drive brand growth and market relevanc

Role(s):

Account Executive — 2023 - 2024

Project Manager — 2022 - 2023

Assistant Account Executive — 2022 - 2022

Account Coordinator, Performance — 2021 - 2022

Responsibilities:

• Led Walmart+ campaigns with international and domestic shoots; Producing deliverables for broadcast, social, digital, and audio channels. Campaigns included “Walmart+ InHome With,” “Moms Answer Moms,” and “It’s Walmart, Plus.”

• Ensured compliance for market launch by routing concepts through legal, proofing, and business affairs

• Analyzed campaign efficacy against KPIs in Awareness and Consideration, identifying trends for future optimizations

Christopher was also a member of the Latinx ERG Teyquirisi, where he hosts a podcast called “Somos Advertising.”

Role(s):

Social Media Director — 2017 - 2022

Responsibilities:

• Designed digital assets (static & animated) across Adobe programs

• Executive digital campaigns across social platforms to increase engagement and downloads for various podcasts

• Executed digital campaigns across social platforms to promote podcast production and coaching courses

Role(s):

Ex-officio — 2020 - 2021

General Manager — 2019 - 2020

News Director — 2018 - 2019

Responsibilities:

• Managed the daily operations of 5 part-time associates, 20+ community volunteers, and 30+ student volunteers

• Led a programming expansion of 6 podcasts; advising between development, production and distribution

• Produced, hosted and contributed to weekly local news show "Talk of the Town"